Antenna 3 La Bustarella 36: The Game Show That Made History
Antenna 3 La Bustarella 36 was a popular game show that aired on the regional channel Antenna 3 Lombardia from 1978 to 1984. It was hosted by Ettore Andenna and featured beautiful girls (called \"Le Giuseppine\") who sometimes stripped naked or topless in some games. The show also offered prizes such as cars, trips, and money to the lucky contestants who participated in various challenges.
The show was considered an archetype of entertainment television and influenced many other programs in Italy and abroad. It also launched the careers of several celebrities, such as Carmen Russo, Susanna Messaggio, Luciana Ricca, Carlo Pistarino, Isabella Ferrari, Linda Lorenzi, and Dante Ferrari.
In this article, we will explore the history and legacy of Antenna 3 La Bustarella 36, the game show that made history.
The Origins of Antenna 3 La Bustarella 36
The idea of Antenna 3 La Bustarella 36 came from Ettore Andenna, a journalist and TV presenter who had worked for RAI and other networks. He joined Antenna 3 Lombardia in 1977 and became the director of programming. He wanted to create a game show that would appeal to the local audience and compete with the national channels.
He came up with the concept of La Bustarella, which means \"the envelope\" in Italian. The name referred to the final game of the show, where contestants had to choose among several envelopes that contained different prizes or penalties. The most coveted prize was a car offered by a local dealer.
The first edition of La Bustarella aired in 1978 and was directed by Beppe Recchia. The show featured teams representing different towns of Lombardy, Piedmont, Emilia-Romagna, and some Swiss cantons. The teams competed in various games that involved physical skills, trivia, music, and luck.
The show also introduced \"Le Giuseppine\", a group of young and attractive women who assisted Andenna and entertained the audience with their dances and outfits. Some of them became famous models and actresses later on.
The Success of Antenna 3 La Bustarella 36
Antenna 3 La Bustarella 36 soon became a hit among the viewers and reached high ratings. The show was broadcasted live every Sunday afternoon for about four hours. It attracted millions of spectators who tuned in to watch the games, the girls, and the prizes.
The show also generated controversy and criticism for its explicit content and its exploitation of women. Some games involved nudity or eroticism, such as \"La Sfida delle Giuseppine\", where two girls had to undress each other while answering questions; or \"La Sfida dei Nudi\", where two contestants had to strip naked if they lost a quiz.
The show was also accused of being rigged or manipulated by Andenna, who allegedly favored some contestants over others or influenced the outcome of the games. Some scandals erupted when some winners were revealed to be relatives or friends of Andenna or other staff members.
Despite the controversies, Antenna 3 La Bustarella 36 remained popular until its end in 1984. Andenna left Antenna 3 Lombardia to join Rete A , another regional channel. He tried to replicate the success of La Bustarella with other shows, such as Napoleone and Settimo Round , but they did not have the same impact.
The Legacy of Antenna 3 La Bustarella 36
Antenna 3 La Bustarella 36 is considered a milestone in the history of Italian television and a precursor of many other game shows that followed. It introduced elements such as sex appeal, humor, interactivity, and spectacle that became common in entertainment TV.
The show also influenced many other programs in Italy and abroad. For example, I Fatti Vostri , a long-running morning show on RAI , copied the final game of La Bustarella with some variations. Other shows that borrowed from La Bustarella include Col ec8f644aee